Taco Bell is embarking on an urban expansion that includes ditching its money-making drive-thru option and adding alcohol in a cantina-style restaurant setting, similar to almost a dozen restaurants it opened in 2015 in America's biggest cities, including Chicago and San Francisco.
The Tex-Mex fast food giant is planning to open as many as 350 new locations in cities, including New York, Nashville, Detroit and Pittsburgh by 2022, according to Food&Wine.
The restaurant wants to have a bigger impact in urban areas where millennial populations are exploding.
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New urbanized Taco Bells might reflect the culture of the cities where they're located, including local artwork, digital menus and open kitchens, Food&Wine reported.
But possibly the biggest change on tap for the food retailer is adding alcohol to its menu. It's new cantina-style restaurants already feature beer, wine and sangria, and frozen drinks with rum, vodka or tequila.
The Tex-Mex chain also has international expansion plans, according to Bloomberg, and hopes to open more than 100 locations in Canada, China and Brazil.
Cox Media Group