Pittsburgh Steeler Alejandro Villanueva is donating all proceeds from his jersey and apparel sales to United Service Organizations Inc. and other military nonprofits.
Sales for jerseys bearing his name skyrocketed after Sunday, when he was the only player on the team to stand on the field in Chicago for the playing of the national anthem.
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The team has dealt with a lot of controversy over its decision to remain off the field while the anthem was played.
Villanueva has since apologized for not standing in solidarity with his teammates and coaches.
The Steelers organization has already announced it will be on the field for the national anthem at this Sunday's game.
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