Amazon debuts new store, sells only highest rated items

NEW YORK CITY, NY — You could soon get your hands on those best-selling items from Amazon, but you'll have to head to New York City to do so.

The store, called "Amazon Four-Star" is open for business in the city's SoHo neighborhood.

The store brings Amazon's website to life, offering some of its most popular or best-rated merchandise.

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Shoppers will find everything from toys to technology and even in-house items from "Amazon Basics."

The one-of-a-kind 4,000-square-foot shop is the company's latest attempt at physical retail.

Amazon says it plans to rotate inventory on a weekly basis, as items become more or less popular online.

NBC/WNBC