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Pennsylvania-based Hershey Co. denies Reese’s $25,000 promotion violates sweepstakes laws

By Natalie Reid Miller, WPXI-TV

Reese's Sweepstakes Two packages of Reese's candy featuring a sweepstakes ad are shown in Ann Arbor, MI., on Friday, Oct. 13, 2023. Reese's may be violating state and federal laws with the sweepstakes offer. (AP Photo/Dee-Ann Durbin) (Dee-Ann Durbin)

By Natalie Reid Miller, WPXI-TV

Reese’s could be violating laws with a sweepstakes advertised on packs of their famous peanut butter cups, the Associated Press reports.

The promotion reads “You could win $25,000″ then, in smaller print, “See details inside.” Consumers must buy and open a package to see that no purchase is necessary to win.

A consumer advocate and former assistant attorney general in Massachusetts reported the contest, according to the Associated Press. Pennsylvania-based Hershey Co., which owns Reese’s, said its website contains full promotion details and stores selling the candy should have signs explaining it.

The Associated Press contributed to this story.

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