PIAA approves final policy for high school athletes to profit from name, image, likeness

The Pennsylvania Interscholastic Athletic Association has approved a final policy for high school student athletes to profit from their name, image and likeness.

According to our affiliates at WGAL, a spokesperson with the PIAA said the policy will take effect immediately.

The policy will allow athletes to get commercial endorsements and earn money from promotional activities, including social media.

For now, those agreements can’t make references to the PIAA or any school or team name.

Students will be prohibited from endorsing adult entertainment, alcohol, casinos and gambling, tobacco and smoking devices, opioids and prescription drugs, controlled substances and weapons.

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