PITTSBURGH — It looks like Santa’s sleigh made a crash landing in the middle of downtown Pittsburgh and is worse the wear for it.
But the contraption in the lobby of PNC Financial Services Group Inc.’s corporate headquarters building is the “Sir Ronald Time Machine” that appears in its newest commercial, part art installation and mostly a fun opportunity for the bank’s employees, though regular folks passing by may scratch their heads.
PNC calls it an internal activation as employees are invited to take photos with the prop to generate buzz about the “Sir Ronald” time travel ad that launched nationally on Jan. 6 as part of PNC’s “Brilliantly Boring campaign. They won’t be able to time travel, but they can take a selfie and participate in a different way in the bank’s continuing humorous marketing approach.
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