Nike Women got people talking after posting an article showing a model's armpit hair on its Instagram account.
The image featured Nigerian-American musician Annahstasia Enuke in a black and white sports bra. Her arm is over her head and you can see her unshaved armpits.
TRENDING NOW:
The post has gotten nearly 200,000 likes, but has also bothered some. There has been a robust discussion on social media about the issue.
Armpit shaving is common among women in the U.S. and UK but it isn't done everywhere.