Juul Labs officials announced an action plan Tuesday to combat underage use of the company's products.
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Officials with the company said they are committed to improving the lives of the world's 1 billion adult smokers by ultimately eliminating cigarettes, but they don't want anyone who doesn't smoke or already use nicotine, to use their products, especially youth.
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The action plan includes the following changes:
- Removing nontobacco, nonmenthol flavors from all 90,000+ retail store partners.
- Restricting those flavors to adults 21+ on their secure website.
- Significantly increasing retail enforcement efforts.
- Shutting down social media accounts.
- Ramping up efforts to fight third-party social media.
- Investing in future technologies to further limit access both in retail and on devices.
Juul officials said they are implementing the plan starting on Tuesday.
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