In an ingenious marketing ploy that had people talking, Snoop Dogg has announced why “I’ve decided to give up smoke.”
He didn’t mean marijuana at all.
Instead, he’s going smokeless -- when it comes to a fire pit.
The rap mogul, whose real name is Calvin Broadus and who is known for his marijuana use and businesses, told his more than 82 million Instagram followers last week, “After much consideration & conversation with my family, I’ve decided to give up smoke,” CNN reported. He ended the post, “Please respect my privacy at this time.”
But on Monday he posted a video on Instagram that explained the smokeless lifestyle — “I’m going smokeless with @solostove.”
CNN contacted Snoop Dogg’s publicist for confirmation that this was the “smokeless” he was promoting but did not receive a response as of Monday afternoon.
USA Today reported that Snoop Dogg is now the official “smokesman” for Solo Stove, with the company and artist releasing a collaboration on Monday at 4:20 p.m. EDT.
Not only did fans and media outlets think that Snoop was giving up smoking marijuana. Other entertainers such as Queen Latifah, Jhené Aiko and Maya Rudolph also threw their support behind him.
Aiko wrote, “You got this, Unc!!” while Micro TDH wrote, “Not smoking it’s the new smoking,” USA Today reported.
Others didn’t believe him for one bit, some speculating he was changing the form of weed he was using.
“Snoop is launching edibles company,” one post said, according to “Today .”
“Define ... smoke,” actor Lamorne Morris wrote, according to USA Today .
Snoop in the past claimed to have lit up at the White House and launched several marijuana-related companies, including his media company “Merry Jane,” and a series of cannabis products. He has also made investments in Casa Verde Capital that financially help marijuana start-ups.
Recently, he launched “Best Bud Bags ” with Martha Stewart, a bag that comes with a lighter and “secret stash pockets,” USA Today reported.
His debut was on Dr. Dre’s album “The Chronic,” which had a marijuana leaf on the album art. Snoop also appeared in the stoner movie “Half-Baked,” the “Today ” show reported.
Back in 2019, Snoop said he had a full-time employee whose only job was to roll blunts, adding in 2021 that he took 81 smoke breaks a day, CNN reported.
Photos: Snoop Dogg through the years Here are some memorable photos of Snoop Dogg, whose real name is Calvin Broadus Jr., through the years. (Alexandra Wyman/Invision for Levi's/AP Images)
Photos: Snoop Dogg through the years 1994: Dr. Dre, left, looks at this protege Snoop Doggy Dogg, who is accused of murder, react after Dre won favorite artist and new artist in rap-hip hop at the 21st annual American Music Awards in Los Angeles on Feb. 7, 1994. (AP Photo/Mark Terrill)
Photos: Snoop Dogg through the years 1995: Rapper Snoop Doggy Dog, whose real name is Calvin Broadus, sits in a Los Angeles courtroom, May 19, 1995, during a hearing in his murder case. He was later acquitted. (AP Photo/Nick Ut/Pool)
Photos: Snoop Dogg through the years 1996: Rap singer Calvin Broadus (aka Snoop Doggy Dogg), center, is escorted into the Los Angeles Criminal Courts building Friday, Feb. 9, 1996, where he and a former bodyguard were on trial for a 1993 murder. Both were acquitted. (AP Photo/Mark J. Terrill)
Photos: Snoop Dogg through the years 1997: Snoopy Doggy Dogg and his bride, Shantae Taylor, during their wedding at the Ritz-Carlton Hotel in Marina Del Rey, California, on June 14, 1997. (Frederick M. Brown/Getty Images)
Photos: Snoop Dogg through the years 1999: Red Hot Chili Peppers singer Anthony Kiedis and rapper Snoop Dogg on the 1999 Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas. (Scott Gries/ImageDirect via Getty Images)
Photos: Snoop Dogg through the years 2000: Snoop Dogg performs live at Memorial Stadium in Seattle to celebrate the opening of Experience Music Project, an interactive music museum opening June 23, 2000. (Kevin Winter/Getty Images)
Photos: Snoop Dogg through the years 2001: Rapper/actor Snoop Dogg and his wife, Shante, attend the film premiere of "The Wash" on November 12, 2001, in Los Angeles. (Frederick M. Brown/Getty Images)
Photos: Snoop Dogg through the years 2002: Hip-hop artists Snoop Dogg poses for photographers with Damon Dash and Jay-Z at Game 4 of the 2002 NBA Finals between the New Jersey Nets and the Los Angeles Lakers on June 12, 2002, at the Continental Airlines Arena in East Rutherford, New Jersey. (Mark Mainz/Getty Images)
Photos: Snoop Dogg through the years 2003: Rapper Snoop Dogg (left) and rapper Bow Wow wait for the start of the at the 2003 NBA All-Star game at the Phillips Arena on February 9, 2003, in Atlanta. (Mark Mainz/Getty Images)
Photos: Snoop Dogg through the years 2004: Rap music artist Snoop Dogg (center) greets members of the University of Southern California football team while filming the mtvU show "Stand In" on November 16, 2004, at the USC campus in Los Angeles. At left is USC head coach Pete Carroll. (Vince Bucci/Getty Images for MTV)
Photos: Snoop Dogg through the years 2005: Rapper Snoop Dogg poses the players during the "Snooper Bowl" at William M. Raines High School on February 5, 2005, in Jacksonville, Florida. (Frank Micelotta/Getty Images)
Photos: Snoop Dogg through the years 2006: Rapper Snoop Dogg poses in the media room during the second MTV Australia Video Music Awards at the Sydney SuperDome on April 12, 2006, in Sydney, Australia. (Paul McConnell/Getty Images)
Photos: Snoop Dogg through the years 2007: Calvin Broadus Jr., also known as rapper Snoop Dogg, listens to the judge at the Pasadena Superior Court during his hearing April 11, 2007, in Pasadena, California. Broadus pleaded no contest to drug and weapons charges, and recieved five years' probation and 800 hours of community service. (Mel Melcon-Pool/Getty Images)
Photos: Snoop Dogg through the years 2008: Rapper Snoop Dogg performs onstage during MTV's Total Request Live at the MTV Times Square Studios on March 11, 2008, in New York City. (Scott Gries/Getty Images)
Photos: Snoop Dogg through the years 2009: Musician Joe Perry (left) and rapper Snoop Dogg speak onstage at the 2009 American Music Awards at Nokia Theatre L.A. Live on November 22, 2009, in Los Angeles. (Kevork Djansezian/Getty Images)
Photos: Snoop Dogg through the years 2010: Katy Perry (left) and Snoop Dogg perform onstage at the 2010 MTV Movie Awards held at the Gibson Amphitheatre at Universal Studios on June 6, 2010, in Universal City, California. (Christopher Polk/Getty Images)
Photos: Snoop Dogg through the years 2011: Snoop Dog arrives at the funeral of Nate Dogg, aka Nathaniel Dwayne Hale, on March 26, 2011, in Long Beach, California. (Jerod Harris/Getty Images)
Photos: Snoop Dogg through the years 2012: Rappers Dr. Dre (left) and Snoop Dogg perform onstage during Day 3 of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field on April 15, 2012, in Indio, California. (Kevin Winter/Getty Images for Coachella)
Photos: Snoop Dogg through the years 2013: Singer Justin Timberlake, BET Lifetime Achievement Award recipient musician Charlie Wilson, rapper Snoop Lion (formerly Snoop Dogg) and Pharrell Williams in the Backstage Winner's Room at Nokia Theatre L.A. Live on June 30, 2013, in Los Angeles. (Mike Windle/Getty Images for BET)
Photos: Snoop Dogg through the years 2014: Musician Pharrell Williams (left) and Snoop Dogg perform onstage at the 63rd NBA All-Star Game 2014 at the Smoothie King Center on February 16, 2014, in New Orleans, Louisiana. (Mike Coppola/Getty Images)
Photos: Snoop Dogg through the years 2015: Rapper Snoop Dogg and TV personality Martha Stewart attend The Comedy Central Roast of Justin Bieber at Sony Pictures Studios on March 14, 2015, in Los Angeles. (Christopher Polk/Getty Images)
Photos: Snoop Dogg through the years 2016: Rappers Snoop Dogg and Ice Cube perform onstage during Day 2 of the 2016 Coachella Valley Music & Arts Festival Weekend 1 at the Empire Polo Club on April 16, 2016, in Indio, California. (Kevin Winter/Getty Images for Coachella)
Photos: Snoop Dogg through the years 2017: Rapper Snoop Dogg and Martha Stewart speak onstage during the 2017 MTV Movie And TV Awards at the Shrine Auditorium on May 7, 2017, in Los Angeles. (Kevin Winter/Getty Images)
Photos: Snoop Dogg through the years 2018: Rapper Snoop Dogg performs during halftime at the NFC Wild Card Playoff Game between the Los Angeles Rams and Atlanta Falcons at the Los Angeles Coliseum on January 6, 2018, in Los Angeles. (Sean M. Haffey/Getty Images)
Photos: Snoop Dogg through the years 2019: Zac Efron, Jimmy Buffett, Harmony Korine, Isla Fisher, Matthew McConaughey and Snoop Dogg attend the premiere of Neon and Vice Studio's "The Beach Bum" at ArcLight Hollywood on March 28, 2019, in Hollywood, California. (Rodin Eckenroth/Getty Images)
Photos: Snoop Dogg through the years 2020: Rapper Snoop Dogg courtside before the game between the Boston Celtics and the Los Angeles Lakers at TD Garden on January 20, 2020, in Boston. (Maddie Meyer/Getty Images)
Photos: Snoop Dogg through the years 2021: Demetrius Flenory Jr., Michole Briana White, Snoop Dogg and Shante Broadus attend the BMF world premiere screening and concert at Cellairis Amphitheatre at Lakewood on September 23, 2021, in Atlanta. (Paras Griffin/Getty Images for STARZ)