The Clydesdales will be galloping again on Super Sunday.
After taking a year off, the Super Bowl’s favorite team -- Budweiser’s Clydesdales -- is returning for the 2022 game, which will be played Feb. 13.
Last year, Anheuser-Busch did not advertise its flagship beer brand during the Super Bowl, donating the money to COVID-19 vaccine awareness efforts. It was the first time in 37 years that a Budweiser ad had not appeared during the NFL’s showcase game.
For this year’s game, Anheuser-Busch released a 10-second trailer, showing only the iconic horse’s hooves while it galloped through a field.
The trailer was part of Anheuser-Busch’s “high-octane offensive approach” to advertising on Super Sunday, the company said in a news release.
“As one of the Super Bowl’s longest-running advertisers, Anheuser-Busch knows the end to the NFL season is a meaningful moment for diehard and casual football fans alike,” the release stated.
Anheuser-Busch will have four minutes of advertising time as part of the national broadcast, the company said.
“As we look to this year’s Super Bowl, we are excited to illustrate how Anheuser-Busch is accelerating its transformation and further adapting to today’s consumers,” Benoit Garbe, Anheuser-Busch’s chief marketing officer, said in a statement. He said the company’s ads will focus on themes of “hope, positivity, and possibility.”
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