Retailer Target has announced it is resuming its semi-annual car seat trade-in event this month.
Under the program, customers get a 20% off coupon for a new car seat, stroller, or other select baby items for trading in their old car seat. On Tuesday, Target announced the program would run from April 18-30.
Car seats can be returned, regardless of whether or not they are usable.
Target’s partner, Waste Management, will take pieces from the car seats and recycle them into new products such as pallets, buckets, and carpet padding.
“This program is one way we’re working to make it easier for our guests to make and access more sustainable choices, and to drive progress for our sustainability commitments through Target Forward, which includes commitments to eliminate waste,” a Target spokesperson told KUTV.
The coupons customers get in exchange for the old car seats will be good through May 14, 2022, and each coupon can be redeemed twice.
Target introduced its first car seat trade-in program in 2016. Since then, the company said it has recycled 1.7 million car seats, which equates to 25.4 million pounds of car seat material.
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